Consumers have historically cherished and responded to brands that are established by virtue of their performance, exactness, availability, and development. On the one hand technology and on the other changing lifestyles have together been effective catalysts in determining consumer behavior. As a result there is a marked transformation in not only product quality, scope of merchandising, and economic tactics hewn out of management strategies, but also a sudden rise in corporate values. Products, therefore must possess an edge called inherent market potential that is fairly responsive to the demand for the correct alternative promised by any market entrant. Penetrating markets in paper manufacture,